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On May 24, 2010, became the exclusive provider of online dating service for Yahoo! ". In December 2010, Match.com’s CEO Greg Blatt was made CEO of parent company IAC.It was announced in February 2011 that would acquire dating site Ok Cupid, diversifying its portfolio of dating sites with a non-subscription based site.Ok Cupid’s co-founder and CEO Sam Yagan remains CEO of the site. In May 2011, announced a planned public tender offer for all outstanding shares of Meetic S. In September 2011, invested a 20% interest in Zhenai Inc., a leading Chinese dating site.In 2012, announced Stir, a service that brings members together in thousands of events across the country.The judge in the case ruled on August 10, 2012 that did not breach its user agreements with consumers because the agreements "in no way requires to police, vet, update the website content" or guarantee the accuracy of profiles on the site.The woman and her lawyer wanted to start doing background checks on their users in order to prevent registered sex offenders from using the site.
According to the complaint, filed in the United States District Court, Southern District of New York, represented by attorney Norah Hart, "Match misleads paying subscribers by charging them for the ability to write e-mails to members who can't reply to their e-mails or even read them." Another class-action lawsuit was filed in December 2010, alleging that the site maintains thousands of inactive, fake and fraudulent profiles on its dating site to mislead and lure consumers into subscribing.Daters would meet in a public location sponsored by People would be involved in social activities and a form of speed dating together. Shortly afterwards, IAC fired Tim Sullivan as acting CEO, and laid off 30 people in the Dallas office involved with the Match Live brand.Phil on a new US marketing campaign called "Mind Find Bind", a monthly subscription program that members can pay an extra fee to access.In December 2006, the layout of the United States site was redesigned, to go in line with the newly launched series of black and white TV advertisements in the US featuring members.